STRAWBERRY DAIQUIRI | A WILD LIMITED EDITION SCENT

Wild, a sustainable bathroom brand, introduced the limited edition "Rainforest Oasis" scent in Q2 2024, featuring body wash and deodorant. The campaign aimed to transport customers to a tropical paradise, reinforcing Wild’s eco-friendly ethos through sensory-driven visuals.

I was tasked to create immersive, rainforest-inspired imagery for the campaign. Collaborating with Wild's creative team, we developed ad concepts that transformed the bathroom into a lush oasis. Using real plants, orchids, and moss, I styled and built a vibrant tropical scene in the studio to visually represent the Rainforest Oasis experience.

The final images, bathed in golden light and mist, captured the essence of the Rainforest Oasis Scent. These visuals were utilized across Wild's marketing channels and advertisements, enhancing their brand perception and reinforcing Wild’s sustainability message.

Art Direction / Product Photography / Prop & Set Styling / Studio Lighting 

WHO IS WILD?

Wild is a refillable bathroom brand with a mission to eliminate single-use plastic from your daily routine. They are known for their natural, vegan deodorants and are a popular choice for eco-conscious consumers looking for sustainable alternatives without compromising on quality. With summer approaching, Wild is preparing for its busiest season, taking advantage of the excitement of sun-soaked holidays and refreshing getaways.

With summer on the horizon, Wild was gearing up to launch a limited-edition scent that captures the essence of vacation vibes. "Strawberry Daiquiri" – a tantalizing fragrance inspired by the iconic summer cocktail. Eager to captivate their audience and attract new customers, Wild seeks to infuse its brand with a touch of seasonal flair and excitement, making a splash in the market with its latest offering.

THE PROCESS

This campaign began with a collaborative brainstorming session to conceptualise attention-grabbing ad campaigns highlighting the brand's unique selling propositions. Working closely with their in-house copywriter, I developed multiple ad concepts tailored to resonate with the target audience. Drawing insights from past performance data, I crafted compelling visuals and narratives that showcased the effectiveness of Wild's natural deodorants. From building a miniature beach set in the studio and capturing dynamic splashes of strawberry daiquiri, every asset and process step was planned and executed.

THE OUTCOME

My efforts culminated in an array of visual assets that captured the essence of summer bliss. From four paid social media assets to a captivating website landing page and eight e-commerce product shots, each image exuded warmth, fun, and the irresistible allure of a refreshing strawberry daiquiri! Despite their standalone nature, the images seamlessly complemented each other thematically, creating a cohesive visual narrative.

THE IMPACT

The work I did with Wild on this campaign didn't just result in beautiful imagery - it also influenced how they approach generating campaign ideas. By introducing a structured framework for brainstorming and creating more effective ads, I collaborated with the in-house team to make creative decisions based on data. The versatile images were used across various channels, including paid ads, organic social media, and email marketing. Overall, my work not only enhanced Wild's summer campaign but also established a new standard for future creative campaign development.

Need product photography that celebrates the personality of your brand? Don’t be a stranger. stormypyeatte@gmail.com