‘FLORAL WHISPERS’ | STACEY SOLOMON & WILD

Wild, a refillable bathroom brand focused on reducing single-use plastic, partnered with UK television personality Stacey Solomon to launch a limited-edition deodorant scent.

I was tasked to create photography that reflected the collaboration's essence, focusing on Stacey’s vision and the floral ingredients of the scent. As a creative photographer with a background in luxury floristry, I carefully selected and arranged florals to bring Stacey’s "floral whispers" to life. Through studio lighting, I created sun-kissed, dreamlike garden imagery.

Two serene, peach and pink-toned images set against a blue sky, conveying tranquillity and elegance. These assets boosted Wild’s marketing and demonstrated their ability to collaborate with high-profile influencers. The project was completed in just four days.

Art Direction / Product Photography / Prop & Set Styling / Studio Lighting 

WHO IS WILD?

Wild is the trailblazing refillable bathroom brand on a mission to eradicate single-use plastic from our daily routines. They are best known for their refillable deodorants, made from natural ingredients and proudly vegan. Wild has won the hearts of environmentally conscious consumers looking for sustainable personal care options.

Wild's decision to launch a limited-edition deodorant scent in collaboration with Stacey Solomon, a well-known UK television personality and influencer, was a strategic move. It wasn't just about introducing a new product; it was about partnering with a beloved figure to tap into her audience and pave the way for potential high-profile future collaborations.

THE PROCESS

My process began by immersing myself in Stacey's world to understand her brand and vision for the scent. As a non-UK citizen, I didn't know much about Stacey. So, I started by learning about her personality to ensure our creative direction resonated with her persona. Once I had a clear vision in mind, I moved on to preparing for the shoot. My background is in luxury floristry, so upon learning of the individual florals Stacey selected for the scent, I could easily identify which varieties of these blooms resonated with her most. For this shoot, I selected the best lush garden roses and sourced the finest peonies and fragrant jasmine to bring Stacey's "floral whispers" to life. Using studio lighting techniques, I captured the essence of a sun-kissed garden, creating the feeling that a breeze was passing through the flowers, carrying a dreamy floral scent.

THE OUTCOME

Two stunning images that go beyond the typical deodorant product launch. With peach and pink hues set against a serene blue sky, these images convey a sense of tranquillity and elegance. My goal was to create a dreamy floral scene that you can almost smell through the screen.

THE IMPACT

This shoot was conceptualised, shot, and completed in just four working days. These images fueled Wild's marketing efforts across various channels and proved they were capable of collaborating with influential personalities. These assets will serve as powerful tools for future pitches to high-end influencers and celebrities, showcasing the creativity and professionalism that defines the Wild experience. With every project, I’m not just creating imagery; I’m crafting brand stories that leave a lasting impact on my clients and their audience.

Need product photography that celebrates the personality of your brand? Don’t be a stranger. stormypyeatte@gmail.com

Full length composition